Nature stewardship · Biodiversity
Nature Commons — turning private land into biodiversity reserves
How might we transform privately owned natural land from a financial burden into a biodiversity asset that rewards stewardship?
The world changes.
So should systems.
Anaëlle Charlemoine · Research, Design & Innovation StrategistI help public institutions, NGOs, corporations and mission-driven ventures design products, services and programs grounded in evidence and built for adoption.
RESEARCH-DRIVEN.→RETHINK SYSTEMS.→REDESIGN SERVICES.→RESILIENT COMMUNITIES.→REGENERATIVE MODELS.→REAL-WORLD IMPACT.→
01Services
From public programs to impact ventures.
Public sectorInternational development
Evidence into adoption
— creating solutions people embrace.
User & field researchPeople-centered research across cultures and contexts, designed to include low-literacy and hard-to-reach groups — household immersions, community interviews, drivers of behavior change, user journeys and personas.
Service design & system thinkingJourney mapping, service blueprints and systems mapping for public services and NGO programs — connecting actors, processes and touchpoints into coherent, end-to-end experiences people actually use.
Facilitation & co-creationWorkshops designed and facilitated at any scale — from community formats to executive sessions — in French, English or German, on site or remote.
Capacity buildingToolkits, trainings and coaching that embed and empower human-centered methods in your teams — and change the collaborative culture of your organisation.
Impact venturesCorporate labs
Discovery that de-risks the venture — prototype early, learn fast.
Product discovery, market & UX researchQualitative and quantitative research across markets and cultures — user segments, unmet needs and competitive landscapes, synthesised into value propositions, journeys and confident product decisions.
Business model innovationFor social & sustainable ventures: business models where impact and viability reinforce each other — built on field evidence, stress-tested against product-market fit, designed to last.
Sprints, mentoring & trainingDesign sprints, problem-framing and value-proposition workshops; mentoring and hands-on training for your product and innovation teams.
Product ownership & agile deliveryAgile product ownership for your MVP — prioritised backlog, user stories and Scrum delivery, turning validated concepts into shipped product.
By the numbers
13+years in design & innovation
60+innovation projects
100+workshops facilitated
3continents of fieldwork
CollaborationSwiss canton of Zug, Bundesdruckerei, Engie, Clue, Voith, Deutsche Telekom, Volkswagen Group, Audi, BMW (MINI), Porsche, Deutsche Bahn, Continental, E.ON, Mars, BW Bank, Biotronik, Cleverbridge, Samsung, Colgate and SC Johnson, among others.
02Selected work
Case studies
Projects where research reframed the problem and solutions get shaped.
Social cohesion app
Vivy — local activities for better mental & physical health
Status & lessons: validating critical hypotheses and MVP prototyping.
Food systems · Local economies
Biosupply — a SaaS for regional & organic public food supply
Results & lessons: a validated value proposition and go-to-market strategy for lower-emission, locally anchored supply chains. Sustainability holds only if the weakest link earns a living.
Women health · FemTech · Digital product
Clue — UX research & product strategy for menstrual health
Results & lessons: ~1M premium and close to 10M total users, with stronger long-term engagement. In health, trust is the product.
Energy access · Renewable infrastructure
Voith — digitalising small & mid-size hydropower plants
Results & lessons: shipped as Voith’s Hydropocket — winner of a 2023 Annual Multimedia Award. Accessibility is not a feature — it is the strategy.
Public services · Governance
Kanton Zug — digital transformation of public services
Results & lessons: the framework became a reference model for the canton's future digital transformation. Institutional change is a service-design problem before a technology one.
Health · Medtech
Biotronik — a connected app for cardiac patients
Results & lessons: a strategic roadmap and build-ready specifications. In health technology, inclusion is the requirement — design for the least connected patient first.
WASH · Community program
WASH program — improving sanitation & hygiene adoption
Results & lessons: trust and local ownership increased. Dignity proved to be a key lever of lasting behaviour change — and a do-no-harm lens belongs in every WASH design.
Corporate labs & incubators
Deutsche Telekom, Audi & VW: Co-designing corporates innovation labs
Results & lessons: pilot service and business-model concepts, trained internal teams and lasting lab infrastructures. A lab is not a room — it is people with methods and permission.
Payments · Customer lifecycle
Cleverbridge — customer lifecycle process design
Results & lessons: a shared lifecycle and a new way of collaborating internally to deliver an optimal customer experience. Retention is designed across teams — not owned by one.
Leadership & culture · HR experience design
Deutsche Telekom — New Leadership Experience
Results & lessons: a detailed experience strategy with concrete measures, implemented for 2,800 leaders worldwide. Culture changes when strategy becomes something people can touch, use and practice.
Nature stewardship · Biodiversity
Nature Commons — turning private land into biodiversity reserves
Results & lessons: a concept and business model that turn underused private land into certified biodiversity reserves, supporting national restoration targets. Conservation scales when ecology pays — stewardship needs a business model.
Facilitation, workshop formats & design sprints
Rooms where co-creation flows, decisions get made — and everyone speaks.
Volunteering & social design
Designing alongside communities — where local voices lead the change.
03My role
"I work as a translator and catalyst between the lived realities of people on the ground, and the organisations designing solutions for them."
Many solutions fail not because people resist change, but because they ignore real human, social and material constraints. The field taught me humility: observe, listen and understand local logics before acting. My work turns those observations into clear diagnoses — then into strategies, services and interventions that fit into people's actual routines, constraints and motivations, so that solutions are not just well-intentioned, but genuinely adopted.
About me ✺
Over 13 years in design and innovation consulting, I’ve accompanied corporations, startups and public institutions towards agile, human-centered innovation — driven by a long-standing commitment to fair trade, social innovation and inclusive business models. With 100+ co-creation and facilitation workshops, often in multicultural and low-literacy contexts, I guide teams through complex processes towards sustainable products, services and business models.
Impact areas ✺
Social innovationCommunity value creationWomen's empowermentFair-trade businessesSustainable livelihoodsNature conservationSocial innovationCommunity value creationWomen's empowermentFair-trade businessesSustainable livelihoodsNature conservation
Climate resilienceCircularity & regenerationEducation & e-learningHealthcare & wellbeingPublic servicesRenewable energyClimate resilienceCircularity & regenerationEducation & e-learningHealthcare & wellbeingPublic servicesRenewable energy
04Toolbox
How I work — from field to decision.
01
Field research & behavioral diagnosis
+Understanding how people actually live, decide and behave — on the ground, not in theory — to uncover the real barriers and levers behind a problem.
Contextual interviewsEthnographic researchObservation & shadowingHome immersionsLived-journey mappingMotivators & barriersSocial norms & routinesExpert & internal interviewsSurveys & quantitative researchUsability testingBehavioral hypotheses
02
Systems & sensemaking
+Turning raw observations into a clear picture: who is involved, how the system works, and where to act for the biggest effect.
Systems thinkingStakeholder & power mappingEcosystem mappingOpportunity mappingInsight reportsBehavioral personasUX & data analysisKPIs & success metricsLevers of change
03
Intervention, co-design & facilitation
+Designing solutions with the people concerned — workshops, sprints and prototypes that build ownership and show what works before you invest.
Design thinkingHuman-centered designCo-creationParticipatory methodsDesign sprintsCollective intelligenceForesight & speculative designStakeholder alignmentRapid prototypingField testing & iterationTrainings & coachingToolkits & playbooks
04
Service design
+Shaping services end to end: every step, touchpoint and backstage process aligned around the user's journey.
Service blueprintsCustomer & user journeysUser flows & wireframesInformation architectureService ecosystemsProcess design & RACIExperience frameworks
05
Strategy & business innovation
+Connecting evidence to viability — value propositions and business models that hold up in the market and serve the mission.
Market researchTrend analysisCompetitive analysisValue proposition designJobs-to-be-DoneBusiness model innovationInclusive business modelsProduct-market fitGo-to-market strategyOperating model & governanceMVP validation
06
Product ownership & delivery
+Carrying the strategy into the build: prioritising, specifying and shipping with agile teams.
Backlog prioritisationUser storiesDefinition of DoneInnovation roadmapsPitch decksMVP deliveryProduct requirements (PRD)Scrum
05Contact
Let's build something meaningful together.
Whether you have a mission, a mandate or a team to join, I’d love to hear from you.
Happy to chat in French, English or German.